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Parineeti Chopra feels the pandemic has changed the content landscape forever in India. She is of the opinion that audiences would only want to see extremely fresh subjects and discard anything that’s not unique.

“Today is the age of content and anything that’s sub-par won’t be accepted by audiences who have access to clutter-breaking content emerging from across the world. We actors and film-makers have to keep this in mind,” says the actress.

She adds, “I have gravitated towards projects that have strong content because I realised that everyone around me, including me, was only watching films or shows that are a landmark. So, why should anyone else see anything average.”

Parineeti Chopra feels this should be the biggest learning for the Hindi film industry. She reveals she is only choosing scripts that are extremely strong including the likes of Animal, in which she stars opposite Ranbir Kapoor.

She says, “I think that’s the realisation the industry will need to take away from this pandemic. The landscape has changed forever and we will have to offer breathtaking cinema. The pandemic has changed the taste of audiences and we have to respect what they are seeking.”

Parineeti adds, “All my future projects including Animal are strong subjects that are unique and fresh for audiences to see and love. I will be only looking out for scripts that only offer something new for people to enjoy.”

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