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› › Trending FOX BUSINESS News: Procter & Gamble calls for change to annual TV ad-buying process
Trending FOX BUSINESS News: Procter & Gamble calls for change to annual TV ad-buying process

Trending FOX BUSINESS News: Procter & Gamble calls for change to annual TV ad-buying process

By Sep 24, 2020 Comment Edit

Procter & Gamble calls for change to annual TV ad-buying process


P&G brand chief Marc Pritchard says TV networks use information about client budget forecasts for an advantage in negotiations

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